Benefit from an online publishing system

hi!tech is the customer innovation Magazine from Siemens Austria. After introducing the first online publication of hi!tech in 2007 the response was a big success.

According to a survey conducted between December 2007 and January of 2008 among the readers, 97% enjoyed viewing the online version. Furthermore, around 62% made use of its multimedia content.

This very good result inspired the translation of the magazine to other four different languages: English, Russian, Croatian and Romanian. Beside the German hi!tech, these language translations only exist as online publications. The benefits of the online translations were a triple in online readership and to accomplish no costs in printing and distribution.